FOX ENTERTAINMENT AND BLOCKCHAIN CREATIVE LABS LAUNCH NFT MARKETPLACE “THE MASKVERSE” FOR HIT SINGING COMPETITION “THE MASKED SINGER”
Marketplace and Community for Digital Collectables and a Game for
Television’s #1 Entertainment Series, Powered by Eluvio’s Eco-friendly Blockchain,
Marks Broadcast’s First Major NFT Initiative
“The MaskVerse” Set to Launch Today
FOX Entertainment and Blockchain Creative Labs will launch “The MaskVerse,” an NFT marketplace and community for television’s #1 entertainment series, hit singing competition THE MASKED SINGER. Marking broadcast’s first major NFT endeavor, and debuting today, “The MaskVerse” marketplace for digital collectables and a game will be powered by Eluvio’s eco-friendly blockchain.
“The MaskVerse” marketplace is designed to make buying, selling and trading of digital THE MASKED SINGER goods — Non-fungible Tokens (NFTs) — more accessible and intuitive to mainstream consumers, while adhering to technical principles important to crypto enthusiasts. “The MaskVerse” will offer fans of THE MASKED SINGER an exclusive NFT destination, www.maskverse.com, where they can build their own collection of limited-edition digital masks for every character from all six seasons of the series to unlock surprises and exclusive giveaways.
“The MaskVerse” will be rolled out in multiple stages, beginning today, when fans and collectors will be able to claim a free NFT of “Miss Masky,” THE MASKED SINGER’s digital mascot that appears both on-air and across social media. Throughout this season, “The MaskVerse” will release, or “drop,” Mask Packs that include character cards from THE MASKED SINGER and will unlock a marketplace for fans to purchase and sell cards to complete their sets, as well as additional premium and unique digital merchandise. Starting next month, fans and collectors also will be able to play a voting game, to correctly predict which characters will be eliminated in each of the season’s final six episodes, to win the opportunity to buy Gold Mask packs that, when they complete a full collection, will have access to exclusive prizes and gain status.
To participate in “The MaskVerse’s” NFT drops, fans will first create a secure and easy-to-use digital media wallet, through Eluvio, that will act as a digital vault and enable collectors to seamlessly purchase NFTs via credit cards or cryptocurrencies. It also will allow fans to trade or resell their cards within “The “MaskVerse’s” virtual marketplace to build full collections and transfer NFTs to third-party wallets that are interoperable with Ethereum standards. “The MaskVerse” participants will also be able to participate in exclusive Discord communities that will be managed via token-gate access by Blockchain Creative Labs’ community partner, Collab.Land. Further details will be revealed at maskverse.com.
All-new episodes of THE MASKED SINGER air Wednesdays (8:00-9:00 PM ET/PT) on FOX and, after their linear telecast, become available on Hulu, VOD and FOX Entertainment’s free streaming service, Tubi.
In May, FOX Entertainment and Bento Box Entertainment entered the NFT business with the formation of Blockchain Creative Labs and a $100 million creator fund to identify growth opportunities in the space. In addition to “The MaskVerse,” Blockchain Creative Labs will launch a dedicated digital marketplace for Emmy Award-winning creator Dan Harmon’s upcoming animated comedy, KRAPOPOLIS, marking the first animated series to be curated entirely on the blockchain.
Last month, FOX made a strategic investment in Eluvio to accelerate the adoption of Eluvio’s blockchain platform across the broader media and entertainment industry and provide the underlying technology platform for Blockchain Creative Labs. Launched in 2019, Eluvio is led by Emmy Award-winning technologists Michelle Munson and Serban Simu, and the company’s Eluvio Content Fabric is an advanced, open protocol blockchain network that provides live and file-based content publishing, transcoding, packaging, sequencing, dynamic and static distribution, and minting of derivative NFTs. Blockchain Creative Labs also selected Eluvio for its low environmental impact. Through a novel compositional and just-in-time protocol, the Eluvio Content Fabric does not make file copies and dramatically reduces the storage, network requirements, and latencies of traditional digital distribution systems; the Fabric’s blockchain avoids the computational energy consumption, and costs, of proof-of-work blockchains through its efficient proof-of-authority consensus and seamless combination of on and off chain transactions. For “The MaskVerse,” all the creative content, NFTs, and digital wallets are integrated as part of Eluvio’s secure and eco-friendly blockchain.
About Blockchain Creative Labs
Blockchain Creative Labs (BCL), a new business and creative unit formed in 2021 by FOX Entertainment and its Emmy Award-winning animation studio, Bento Box Entertainment, provides content creators, IP owners and advertising partners end-to-end blockchain computer ecosystem solutions to build, launch, manage and sell Non-Fungible Token (NFT) content and experiences, and fungible tokens, as well as digital goods and assets. BCL also manages a $100 million creator fund, established by FOX Entertainment and Bento Box, which identifies growth opportunities in the NFT space. In August of 2021, Fox Corporation made a strategic investment in Eluvio, a global pioneer for managing, distributing and monetizing premium content via blockchain, that will provide the underlying technology platform for BCL.